Find Web Developers
Find Web Developers

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Custom Web Development For A Powerful Online Presence

Wednesday, September 5th, 2018

The Internet has grown far beyond the scope of what anybody could have ever imagined. Success depends on a strong web presence, and increasingly, it calls for more than just a static billboard site. There are plenty of very easy, WYSIWYG web development tools available at low cost, which are remarkably easy to learn. Most of them even include templates, which give you a good starting place and the ability to actually create a decent-looking site in under an hour.

Those tools however, are useful mainly for smaller, static sites. They may be a good place to start, but once your business starts to grow, you will need to incorporate functionality onto your web site, dynamic pages that change based on reader interest, response blocks, and interactive pages such as forums and blogs. In some cases, especially if you’re running an e-commerce site, you will also want to tie your site into your back-end applications to give your visitors real-time information on things like product availability.

Customer-facing sites may include web-based CRM apps, giving visitors the ability to access a personal customer portal with their individual account information. Those things can’t be done with the over-the-counter website generators, and you’ll need custom web development services. This is what distinguishes web development from web design. While both practices are important, web development helps to distinguish your site by offering a wealth of additional online services and adding a higher level of interactivity and customization to your website.

The custom web development process starts like any other development project, and that is with a needs analysis. You may well have a good idea of what you want your site to accomplish, but take the time to do a more formalized study. Gather information from your clients and visitors to determine more precisely what they need and want, and also gather information from your back-end stakeholders to find out precisely what sort of information you need to gather.

Talk to your marketing people to determine what type of information you want to serve. Equipped with this level of detail, your web developer will have a better understanding of your needs from a business perspective, as opposed to just a programming perspective. Let your web developer understand why you need what you need, instead of just providing an RFP with a list of requirements.

Of course, the web development goes hand-in-hand with web design. Although often accomplished by two separate parties, or even two separate provider companies, the web design is what keeps people on the site and interacting with those features the developer put there. The final element of course, is the content writing-a vital component which keeps your visitors’ interest and encourages return visits.

The Costly Mistake of Hiring a Web Designer For Web Development

Monday, September 3rd, 2018

It requires more than just a nicely designed website in order for your business to be successful on the web. Unfortunately you often see business owners make the mistake of hiring “web designers” or “web design” companies to handle their web development needs. Very often these projects fail because the person or company who was hired doesn’t understand all the pieces to the puzzle.

A company that has a graphic designer and someone who knows HTML / CSS isn’t a web development company and shouldn’t be selling themselves as web developers.

Web development is developing your business identity on the web. It is creating a synergetic effect between both facets of your business – online and offline.

It’s using the successful combination of graphic design, copywriting, programming, usability, human computer interaction, and online marketing skills to develop and execute a successful project on the web.

Web guys want an easy to navigate, organized website, while graphic designers want flash animations and dynamic sites. On the other hand you have the marketing guys who want short, catchy ad content and the copywriters who want detailed content that ranks well within the search engines.

A successful web development company will find the balance and make it all work.

These days everybody is an expert. In reality, very few companies have been able to manage all aspects of web development successfully. In most cases the company just doesn’t have the talent it takes to get everything done effectively; from the design, to usability, information architecture, to colors, to the seo keywords, and the creativity to make it all look nice and convert.

When hiring a web designer to build a website for you, you really get what you pay for. Many companies offer bottom of the barrel prices for websites, but the websites would have no chance in the search engines.

Over the last little while a major shift has begun among all the businesses that jumped on the website bandwagon early. They quickly realized that having a website just for the sake of having a website isn’t working. They want new sites that do great things. They want a website that truly solves a problem, generates sales, or saves them time, etc.

To compete now and in the future, you’ll probably need a site that does the same. If you plan to provide that value purely through static content on a nice looking website, a “web designer” or a $500 website may be for you. But if you want to make a site that gets people noticing and talking about your products or services, then I invite you to consider finding a professional web developer to make your vision a reality.